The B!G Idea
The B!G Idea
The B!G Idea
The B!G Idea

B!G 5 Round Up

20 December 2021
B!G 5 Round Up
The B!G Idea
The B!G Idea
The B!G Idea
The B!G Idea

It’s encouraging to note that when asked when they are the most creative, everyone had similar answers and they all involved doing something relaxing or fun. Grace feels it the most when she is walking her dog or on her bike, Rosin when she’s travelling and Iain when he’s just about to fall asleep! It might not be ideal for resting the brain but it all sounds do-able so far.


The B!G 5 never fails to entertain and the most recent interviews have certainly lived up to this. Over the past 6 weeks we’ve had the pleasure of chatting to Dr Iain McDonald, Head of Design Innovation at Maynooth University; Rosin Lafferty, CEO of interior design company, Kingston Design; Sean Lennon who runs Think Design; Grace Hughes, conversational design lead for Europe in Fjord and Accenture Interactive; Peter Murphy, industrial designer for Design Partners and Aisling O’Neil, homewares designer for Primark.
What a bunch!
Fifteen seconds might seem like a long time to answer a question on Creativity but as these B!G Mentors found out it goes very quickly! So what we end up with is pure gold.

It’s encouraging to note that when asked when they are the most creative, everyone had similar answers and they all involved doing something relaxing or fun. Grace feels it the most when she is walking her dog or on her bike, Rosin when she’s travelling and Iain when he’s just about to fall asleep! It might not be ideal for resting the brain but it all sounds do-able so far.

It’s encouraging to note that when asked when they are the most creative, everyone had similar answers and they all involved doing something relaxing or fun. Grace feels it the most when she is walking her dog or on her bike, Rosin when she’s travelling and Iain when he’s just about to fall asleep! It might not be ideal for resting the brain but it all sounds do-able so far.

Grace encouraged every student to believe in themselves. It can all be a bit chaotic and overwhelming but trust your gut and you will get there. Iain was right on brand when he discussed not being afraid of failure. The B!G Idea have their own word for this which is F-Learning. F-learning is learning through failure and Iain was bang on the money when he told students not to be afraid of making mistakes and to take a risk and explore new ideas. Roisin was all about the questions, ask, ask and then ask some more. The more you ask, the more you understand and the more fun you will have with it. Aisling also suggested that if you don’t know who to ask then put your question to social media. Somebody, somewhere will know the answer.
Peter believes that comparisons are negative and that they divide us as people, in fact, they distract us from what we are meant to be doing so just focus on what you are doing and remember that your voice matters and your opinion matters.
Worthy advice for us all from some amazing people and there is an open invitation to join them!

Creativity is the best part of life, it’s the fun, it's self expression, it's playfulness.

Rosin Lafferty

Reach out to people and ask them questions. Your teacher might not know the answer but someone will.

Aisling O’Neil

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